Future of digital marketing - Navigating trends and addressing challenges
DOI:
https://doi.org/10.65544/k33np335Keywords:
Digital Marketing, Trends, Challenges, Artificial Intelligence, Innovation, Gig Data, Authomation, Analytics Driven StrategiesAbstract
Digital Marketing can be explained as a component of marketing that aims to promote brands, product and/or services using the internet and/or online based technologies such as websites, email, search engines, social media etc.
The evolving technological advancement and changing customer expectations and demand, has a huge impact on the future of Digital marketing. Technologies such as AI and Big data are revolutionising the way business interact with customers and clients and at the same time enhancing their experience. Meanwhile, this advancement in technologies has instilled trust issues and potential bias and the growing awareness of data privacy has made businesses to implement more accountable and transparent marketing strategies.
This paper explores the significant trends and challenges transforming the digital marketing landscape.
DECLARATION
All visual illustrations included in this article were produced using DALL-E, a text-to-image generative system developed by OpenAI. Each image was created specifically for this publication and constitutes an original visual composition. The illustrations do not reproduce, adapt, or derive from any pre-existing copyrighted works and are free from third-party copyright restrictions. The images may be used, reproduced, and distributed as part of this article in accordance with standard academic and scholarly use
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Copyright (c) 2026 Laldingliana Sailo, Lalhmangaihsangi (Author)
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